You’ve heard of search engine optimization, or SEO, and all of the benefits it can bring to your website. And while SEO is certainly useful, there is something even more specialized that you can use… local SEO. Local search engine optimization is a great marketing strategy for small businesses whose only clientele is right there in the area. This type of marketing strategy is good for local businesses that are based in a specific geographical area. The people and businesses who are ideal candidates for this type of SEO are: day care centers, law firms, doctors, beauty salons, photographers, plumbers, electricians, etc.
You may be wondering why you need local SEO. For one thing, printed directories are a thing of the past. Even though your customers may be local, they are much more likely to look online for products and services than they are to flip through a paper directory. When it comes to online searches, specific searches are much more popular than general searches. People looking in a certain area are likely to specify their location when searching for something (e.g. child care providers in Chicago). Using local SEO marketing also yields higher conversion rather than most traditional marketing approaches, meaning you’ll have more customers. Customer reviews are also extremely important, and local SEO helps turn customer reviews and testimonials into more business by putting them online for potential customers to see.
Another factor in using local SEO is that the number of people using their mobile devices to look for products and services has grown exponentially. The use of apps and local maps are increasing all the time, making it easier for people to find you if you are using a local marketing approach. Because local SEO allows you to connect with your potential customers when they search for your keywords, you are saving time and money. You don’t have any wasted exposure because potential customers find you when they search for your products or services.
Google Places is an excellent feature that many people have not started using yet. These local listings show up for people in your area, or who are looking at maps of your area, connecting you to even more potential customers. As more people are on their mobile devices, fewer people are looking at magazines and newspapers to find things. By turning your attention to online marketing, you’re capturing a larger audience than you could ever have imagined.
Because local SEO centres on something much more specific than regular SEO, it is important that your website have all of the keywords that people are going to use when searching for your products or services. For example, if you are a photographer in Ney York, chances are people will Google “photographers in New York,” meaning that you should have the phrase “photographers in New York” on your website, as well as some information on your photography practice and your location. Local SEO will ensure that your website is relevant to your customers, and that it is easily picked up by search engine searches.
Having quality backlinks to your website from other places on the internet is extremely important when it comes to having your site pop up on a search engine. SproutShout provides the links necessary to give your website a good ranking on the most used search engines.
An accurate online directory listing is an important feature when you are trying to utilize local SEO. Having a listing with all of your updated information will direct people to your site quickly.
As always, what your customers think of you is one of the most important aspects of your business. Our process allows us to maximize customer reviews to help turn online visitors into actual customers.
By using SproutShout you’ll be able to keep track of how your website is performing int terms of where it shows up on search engines and how many people are visiting your site.
SproutShout offers all of the above characteristics in a local SEO plan, and the reasons to choose SproutShout for your local SEO needs are numerous.